Tuesday, January 11, 2011

CWPT - New Name, New Logo, Same Mission

As a member of the Civil War Preservation Trust, I received the following email message today from President Jim Lighthizer. The CWPT, now CWT, is changing its name and logo to help continue and increase the growth and name/brand recognition that it has developed since its inception in 1987. Personally I am all for anything that will help this wonderful organization reach more people in order to help save more acres and educate more people about our nation's greatest struggle.

Dear Friend in Preservation,

Today, I'm pleased to share with you some exciting news about the next step in the natural evolution of our efforts to preserve our nation's irreplaceable Civil War battlefields, as the Civil War Preservation Trust becomes, simply, the Civil War Trust.

Rest assured that there has been no change in mission or management -- we are every bit the same efficient, vibrant and dynamic organization that you and our 55,000 members believe in so passionately. I am incredibly proud of the outstanding reputation we have built in the historic preservation community, and the nearly 30,000 hallowed acres we have saved for future generations.

But after careful thought, deliberation and research, my staff, board and I determined that the time was right to modernize the Trust's name and logo to better reflect our mission and goals. Despite our many successes, our previous name was not widely recognized outside our immediate constituency. As we begin the commemoration of the Civil War sesquicentennial in earnest, we feel this shift will help us make more Americans aware of the work we do to preserve our nation's heritage. After all, what better way to commemorate the great struggle between North and South than to save the historic landscapes of the Civil War for our children and grandchildren?

I invite you to learn more about the thought and planning that went into this decision by visiting civilwar.org/logo. I hope you are as pleased with the result of our efforts as I am. And look forward to your continued passionate and generous support for our efforts.

Thank you again for your commitment to the Civil War Trust and our nation's heritage.

Jim Lighthizer, President Civil War Trust

PS: As always, we welcome thoughts and feedback from our members. You can reach Civil War Trust staff by emailinginfo@civilwar.org.

For the official press release click here: http://www.civilwar.org/aboutus/news/news-releases/2011-news/civil-war-trust-announcement.html

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