Monday, July 5, 2021

One Way to get a Reader's Attention

The above advertisement appeared in the October 19, 1864, edition of the Lewistown Gazette (PA). I've happened across these type of ads in several mid-19th century newspapers. They make use of current events in the headline text to help draw in the reader's attention. I can't help but wonder how successful they ultimately ended up being in getting the sales they were looking for.

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